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Technology is a bit of a marketer’s nightmare because one of the rules of marketing is to provide customers with what they want. The problem is that customers don’t want what they don’t know. In the hi-tech world you have to hope that your product really takes off and that customers will latch onto your new concept (like Apple) or you take the safer route and copy (like Samsung).
We at SAHL have done a bit of both. We’ve launched our Homes4Me app which is a unique and innovative app that allows home buyers to capture all the necessary info - including photos, geotags, price, likely bond instalment and comments - of all the show houses they visit. These are then ranked according to their personalized criteria, allowing for easy recall and comparison at a later stage. Tell your customers about Homes4Me – it’s something new that we’re certain is bound to speed up the home sale decision-making process!!
The next very exciting piece of news is the extension of our home loan product to lower income families. For those earning less than R18,000 per month, we will grant up to 100% LTV loans. We see this as the fastest growing segment of the residential market, so if you as an agent or agency are not looking after the needs of this sector you might be missing out on very lucrative business over the next 10 to 20 years!
Lastly, you all know of ITC or Experian – the credit bureaus. Well they produce a credit score which all the lenders are very reliant on. This score reflects on how well you manage your credit lines. The problem is that this score can be kept low if you don’t have enough credit lines, and this is a common reality in the lower income sectors. You need at least 3 lines of credit to start getting a reliable and high score, and your customers should be made aware of this.
We’ve made a positive start to 2013, and I hope you have too. It’s great to finally see some institutions (other than us) finally signaling some positive signs coming out of our industry. We think the rest of 2013 will be bigger and better!!
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